What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, AdinaArvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the techniques of this ancient art. WOODEN BOOKS are small but packed with information. Fascinating FINANCIAL TIMES. Beautiful LONDON REVIEW OF BOOKS. Rich and Artful THE LANCET. Genuinely mind-expanding FORTEAN TIMES. Excellent NEW SCIENTIST. Stunning NEW YORK TIMES. Small books, big ideas.