The Shape of Things to Come: 7 Imperatives for Winning in the New World of Business by Richard W. Olilver
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The Shape of Things to Come
Summary
A strategy for dealing with radical changes in the business world, based on three main principles - globalism, technology and customer imperative. Using these points the author explains seven imperatives for success, including personalize everything; and think global and act local.
The Shape of Things to Come Summary
Table of Contents
Part I: The Shape of Things Past. The World Turned Upside Down. Globalization and Technology. The Global Village. Part II: The Shape of Things Today. The Twenty-First Century Customer. The Only Five Things Customers Want. Marketing in the Global Village. Part III: The Shape of Things to Come. Seven Imperatives for Winning in the New World of Business. The Post-Information Society. Every Cell A Factory.
Additional information
GOR005132165
9780070482630
0070482632
The Shape of Things to Come: 7 Imperatives for Winning in the New World of Business by Richard W. Olilver
Used - Very Good
Hardback
McGraw-Hill Education - Europe
19980822
256
N/A
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