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International Entrepreneurship Robert A. Hisrich

International Entrepreneurship By Robert A. Hisrich

International Entrepreneurship by Robert A. Hisrich


$24,39
Condition - Very Good
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Summary

Combining robust narrative with a wide variety of interesting cases, this book shows how entrepreneurs can conduct business activities across national boundaries and succeed in today's hypercompetitive world.

International Entrepreneurship Summary

International Entrepreneurship: Starting, Developing, and Managing a Global Venture by Robert A. Hisrich

Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture 2eafocuses on the need for every entrepreneur to at least consider entering the global market in todayEs hypercompetitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis. International Entrepreneurship is an ideal resource for students, professors, government officials, and practitioners throughout the world who are interested in this vital, growing area. Key Features Includes chapter-opening international scenarios that feature a global entrepreneur or a global entrepreneurial venture to set the scene for the issues that follow Demonstrates global entrepreneurial issues through real-life cases from countries throughout the world Draws content from a wide variety of disciplines, including anthropology, economics, geography, history, jurisprudence, and language Includes chapter-ending class exercises, discussion questions, and suggestions for additional reading to provide readers with hands-on learning opportunities and avenues for future research In this new edition, I have added new case studies, created new business profiles for each chapter, and updated all suggested reading. The two new case studies explore Mayu LLC and Intelligent Leisure Solutions, and they replace case studies on Mamma Mia, Reliance Industries, Vega Foods, and Fasteners for Retail, which were featured in the previous edition. New material has been added in two areas, one of which is the monetary exchange. Material has been edited to be more concise and updated throughout the text.

International Entrepreneurship Reviews

"Hisrich's International Entreneurship is the leading book on the subject. It is very current and bolstered by many helpful charts and tables." -- Charles Wankel "This textbook serves as a good introduction to international entrepreneurship, avoiding excessive theoretical discussion, and providing basic knowledge." -- Donald Kopka Jr.

About Robert A. Hisrich

Dr. Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at Kent State University and president of H&B Associates, a marketing and management consulting firm he founded. He is the former Garvin Professor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. Dr. Hisrich received his MBA and PhD degrees from University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored or co-authored 38 books, including Technology Entrepreneurship: Creating, Capturing, and Protecting Value, Second Edition (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2015), Marketing for Entrepreneurs and SMEs: A Global Perspective (with Maja Konecnik Ruzzier and Mitja Ruzzier, Edward Elgar, 2014), Managing Innovation and Entrepreneurship (with Claudine Kearney, SAGE Publications, 2014), Governpreneurship: Establishing a Thriving Entrepreneurial Spirit in Government (with Amr Al-Dabbagh, Edward Elgar, 2013), International Entrepreneurship: Starting, Developing and Managing a Global Venture, Third Edition (SAGE, 2016), Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Ninth Edition (with Michael P. Peters and Dean A. Shepherd, McGraw-Hill, 2013), Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Claudine Kearney, McGraw-Hill, 2011), Entrepreneurial Finance: A Global Perspective(with Gary Gibbons and Carlos Silva SAGE,2015), and Advanced Introduction to Entrepreneurship (Edward Elgar, 2015). The author of more than 300 articles on entrepreneurship, international business management, and venture capital, he has instituted academic and training programs in Hungary, Russia, China, Saudi Arabia, and the UAE.

Table of Contents

Part I. International Entrepreneurship and Entreneurship Opportunities 1. Importance of International Entrepeneurship Profile: Kandahar Treasure Chapter Objectives Introduction International Versus Domestic Entrepreneurship Motivations to Go Global Traits of an International Entrepreneur The Importance of Global Business Summary Questions for Discussion Chapter Exercises References Suggested Readings 2. Globalization and the International Environment Profile: Wing Zone Chapter Objectives Introduction Strategic Effects of Going Global Strategic Issues Opportunities and Barriers to International Trade Important Considerations Summary Questions for Discussion Chapter Exercises References Suggested Readings 3. Cultures and International Entrepreneurship Profile: Jack Ma Chapter Objectives Introduction Nature of Culture Seven Cultural Determinants Cultural Dimensions and Leadership Summary Questions for Discussion Chapter Exercises References Suggested Readings 4. Developing the Global Business Plan Profile: TOMS Shoes Chapter Objectives Introduction Opportunity Analysis Plan Purpose of a Global Business Plan Aspects of a Global Business Plan Do's and Don'ts of the Global Business Plan Sample Global Business Plan Summary Questions for Discussion Chapter Exercises References Suggested Readings Part II: Entering the Global Market 5. Selecting International Business Opportunities Profile: Frontera Foods Chapter Objectives Introduction Foreign Market Selection Model Developing Foreign Market Indicators Primary Versus Secondary Foreign Market Data Sources of Country Market Data Competitive Positioning International Competitive Information Summary Questions for Discussion Chapter Exercises References Suggested Readings 6. International Legal Concerns Profile: Brooklyn Industries Chapter Objectives Introduction Political Activity Political Risk Legal Considerations and Regulations Intellectual Property and Organizational Form Patents Trademarks Copyright Trade Secrets Licensing Contracts Business Ethics in a Global Setting Summary Questions for Discussion Chapter Exercises References Suggested Readings 7. Alternative Entry Strategies Profile: Blank Label Chapter Objectives Introduction Formulating the Global Strategy Timing of Market Entry Scale of Entry Foreign Market Entry Modes Entrepreneurial Partnering Summary Questions for Discussion Chapter Exercises References Suggested Readings Part III: Managing the Global Entrepreneurial Enterprise 8. The Global Monetary System Profile: Tiffany & Co. Chapter Objectives Introduction Foreign Exchange Aspects of the Foreign Exchange Market Nature of the Foreign Exchange Market Foreign Exchange Rate Fluctuations The Global Capital Market Balance of Payments Role of the International Monetary Fund and World Bank Trade Financing Summary Questions for Discussion Chapter Exercises Suggested Readings 9. Global Marketing and R&D Profile: Spanx Chapter Objectives Introduction Technological Environment Product Policy and Total Quality International Research and Development Developing the Global Marketing Mix Summary Questions for Discussion Chapter Exercises References Suggested Readings 10. Global Human Resource Management Profile: Bonobos Chapter Objectives Introduction Motivation Across Cultures Sources and Types of Human Capital Selection Criteria The Global Mindset Selection Procedures Compensation Issues The Hiring Process Summary Questions for Discussion Chapter Exercises References Suggested Readings 11. Implementing and Managing a Global Entrepreneurial Strategy Profile: Red Bull Chapter Objectives Introduction Global Strategic Planning Global Organizational Structure Overall Organizational Structure Authority and Global Decisions Controlling the Global Venture Managing Chaos Summary Questions for Discussion Chapter Exercises References Suggested Readings Part IV: Cases Case: Beijing Sammies Case: Federal Express Case: Fitz-Ritter Wine Estate Case: Intelligent Leisure Solutions Case: Logisys Case: Mayu LLC Case: Motrada Ltd. Case: Parsek LLC Case: Sedo.com Case: Trimo Case: UniMed and EduMed Maktabi Sample Global Business Plan Index

Additional information

GOR006420484
9781452217390
1452217394
International Entrepreneurship: Starting, Developing, and Managing a Global Venture by Robert A. Hisrich
Used - Very Good
Paperback
SAGE Publications Inc
2012-01-24
536
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - International Entrepreneurship