This is the definitive work on Roy Rogers, the 'King of the Cowboys'. In it, the lives and careers of Rogers and his wife, Dale Evans, are thoroughly covered, particularly their work on radio and television. The merchandising history of Roy Rogers reveals that his marketing of character-related products was second only to that of Walt Disney; Roy Rogers memorabilia are still among the most popular items. This work includes a comprehensive discography, filmography and comicography, and is heavily illustrated.