This engaging exploration of what sustains gym membership as a consumer practice will be of interest to scholars of studies of consumption, the body, leisure and health. - CHOICE Review
Rejecting cultural dupe models, so prevalent in consumerist analyses of fitness, Sassatelli provides a comprehensive analysis of the range of complicated and sometimes contradictory meanings that participants use to understand their continued participation in a commodified fitness culture. - Journal of Consumer Culture
Sassatelli has written a great book which will be of wide interest and value to scholars of both embodiment and consumption as well as to the narrower fraternity of 'gym researchers.' - SocioLogica
An important contribution to contemporary thought on consumer culture. - Journal of Sociology