Contemporary Cases in Consumer Behaviour Roger D. Blackwell

Name: Contemporary Cases in Consumer Behaviour By Roger D. Blackwell
SKU: 9780030970382
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Contemporary Cases in Consumer Behaviour by Roger D. Blackwell

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Summary

This collection of 44 cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.

Contemporary Cases in Consumer Behaviour Summary

Contemporary Cases in Consumer Behaviour by Roger D. Blackwell

This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.

Part I: Consumer Influences on the Organization. Ford. The Body Shop. Pepsi Cola. Cheryl & Co.. Part II: Environmental Influences. Avon. Worthington Foods: Meat Analogues. Nissan: The SOMO System. Bennetton. Harry Rosen. City Police Department. Cantina Del Rio. Wendy's International. Part III: Individual Differences Max & Erma's. Paul Harris. Swan. Part IV: Decision Processes. WMKT. Dr. Arzt. Ned Bank. Kristina Lane. SA Airlines. Marketing Columbus. Worthington Foods: Better N Eggs. Food Lion. Huffy Inc.. Red Roof Inns. Western Sizzlin. Part V: Marketing Strategy. Longaberger Company. Home Depot. Funeral Home. Compuserve. Checkfree. Check Point. The Limited. Consolidated Stores. Pick N Pay. Whirlpool. Dial. Victoria's Secret. Paul Ecke. Part VI: Comprehensive Cases. Miele. Centerparcs. Bank One. Karn Meats. Stouffer's.

Additional information

Sku

GOR003666215

ISBN 13

9780030970382

ISBN 10

0030970385

Title

Contemporary Cases in Consumer Behaviour by Roger D. Blackwell

Author

Roger D. Blackwell

Condition

Used - Very Good

Binding type

Paperback

Publisher

Cengage Learning, Inc

Year published

20010621

Number of pages

400

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Contemporary Cases in Consumer Behaviour Roger D. Blackwell

Contemporary Cases in Consumer Behaviour by Roger D. Blackwell

Summary

Contemporary Cases in Consumer Behaviour Summary

Contemporary Cases in Consumer Behaviour by Roger D. Blackwell

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