Children growing up in the 1930s and 1940s were delighted by characters such as Orlando, Babar and Little Tim, as well as enjoying the wonderfully illustrated world of Puffin Picture books. It was W.S.Cowell's of Ipswich who worked with the illustrators to produce these iconic books and who were to produce the much sort after prints of such masters as Henry Moore, Picasso, George Braque, Raoul Dufy and Eric Ravilious. Do You Want It Good or Do You Want It Tuesday? tells the story of the managers and employees of this creative company who, along with their more regular bread-and-butter work, produced outstanding colour lithographic printing that was not only unique, but also entirely magical and original bringing children's literature to life.