Here's to Your Health: 50 Years of Health and Safety Advertising and Publicity by Ruth Artmonsky
Through the ages, people have been bombarded with advice, direction or hard selling on ways to keep safe and sound - some of this underpinned by 'science', some just common sense, and some sheer quackery. Here's to Your Health, with its focus on advertising, covers just a sample of such cajoling taking place in the first half of the 20th century - what to eat and drink, what to wear, what to use, how to behave - or not behave. It is a tale of fashionable fads, human suggestibility and social history. Also available: Art For the Ear ISBN 9780957387577 Unashamed Artists ISBN 9780957387522