Legacy Fundraising: The Art of Seeking Bequests by Sebastian Wilberforce
This unique guide to one of the most important sources of revenue for charities includes material on telephone fundraising, forecasting income and profiling. It also contains the full text of the Institute of Fundraising Code of Practice on legacy fundraising. Contributions from a range of experts in the field cover both strategy and techniques, and are complemented by perspectives from donors and their families.