Nevadas iconic art form comes to life.

Sheila Swan and Peter Laufer take readers on a journey, not only along the Las Vegas Strip, but down quiet, two-lane rural roads punctuated by neon signsthose glistening beacons that represent commerce in thevast Great Basin. The photographers stunning work captures the argon violets, krypton purples, helium golds, and xenon blues that glow amidthe nighttime desert sky.

Readers will discover that neon is not just a medium for casino advertising. The colorful images of cowboys and cowgirls, animals, desert landscapes, and a myriad of othercreative designs all illuminate Americana. The neon signhelps define Nevada and its businesses, from bars and casinos to thestores, restaurants, motels, and theaters that line the streets of the Silver States cities and towns, and those rural areas that are barely a blip on the map. With a compelling blend of striking full-color photographs and fascinating historical commentary, this book celebrates an art form that wholly embraces the states unique personality.

First published in 1994, this newly updated and expanded edition ofNeon Nevadaexplores the resurgence of this art form during the last decade, which has resulted in an appreciation of Nevada neon that will never fade. This survey of neoncasts the new edition as a defining source for neon scholars and attracts neon aficionados to what can only be defined as a medium as distinctive and interesting as Nevada itself.