Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture by Stuart Ewen
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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
Summary
Considering advertising and the consumer culture, this text covers the social crisis of industrialization; advertising as social production; the political ideology of consumption; and the social crisis of the mass culture.
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture Summary
Table of Contents
The Social Crisis of Industrialization.Advertising as Social Production.The Political Ideology of Consumption.Mom, Dad and the Kids: Toward a Modern Architecture of Daily Life.Consumer Report: The Social Crisis of the Mass Culture.Notes.Bibliography.
Additional information
GOR002626103
9780070198463
0070198462
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture by Stuart Ewen
Used - Very Good
Paperback
McGraw-Hill Education - Europe
1977-06-01
261
N/A
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