Name: Managing Cultural Joint Ventures By Tanja Johansson (University of the Arts Helsinki, Finland)
SKU: 9780367222260
Price: 162.39 AUD
Availability: InStock

Managing Cultural Joint Ventures Summary

Managing Cultural Joint Ventures: An Identity-Image View by Tanja Johansson (University of the Arts Helsinki, Finland)

Provides a comprehensive scholarly exploration of cultural joint ventures
Explores managing multiple brand images and brand relationships in cultural joint ventures
Bridges the identity-image view of cultural joint ventures to allow coherence in managing these ventures
Highlights the connectedness of organisational identity, brand identity and brand image
Uses extensive global examples and case studies, and practical recommendations for navigating challenging situations

About Tanja Johansson (University of the Arts Helsinki, Finland)

Tanja Johansson, PhD, is Director at the Laurea University of Applied Sciences in Espoo, Finland.

Annukka Jyrama, PhD, is Professor of Cultural Management at the Estonian Academy of Music and Theatre and a senior advisor at Aalto University, Finland.

Kaari Kiitsak-Prikk, PhD, is Lecturer and Head of Studies on the Cultural Management MA programme at the Estonian Academy of Music and Theatre.

1. Introduction Part I Managing the Multiple Identities of Cultural Joint Ventures 2. Multiple Organizational Identities Within Cultural Joint Ventures 3. Managing Interorganizational Identities 4. Cases and Managerial Implications of Cultural Joint Ventures Part II Managing the Multiple Images and Brand Relationships of Cultural Joint Ventures 5. Multiple Brand Identities and Images in Cultural Joint Ventures 6. How to Manage and Join Multiple Brands 7. Cases and Managerial Implications Part III Bridging the Multiple Identities and Images of Cultural Joint Ventures 8. Components of an Identity-Image View of Cultural Joint Ventures 9. Organisational Structure, Culture, and Practices - Enabling or Hampering Boundary Crossing 10. Facing the Challenges in Cultural Joint Ventures - Managerial Implications 11. Capturing the Joint and Separate Organisational Identities, Brands and Practices 12. Cases and Managerial Implications of Cultural Joint Ventures Part IV Future of Cultural Joint Ventures 13. Key Future Trends for Cultural Joint Ventures Part V Final Words 14. Concluding on the Key Points 15. Towards a Model on Identity-Image Management of Cultural Joint Ventures

Additional information

Sku

NPB9780367222260

ISBN 13

9780367222260

ISBN 10

0367222264

Title

Managing Cultural Joint Ventures: An Identity-Image View by Tanja Johansson (University of the Arts Helsinki, Finland)

Author

Tanja Johansson (University of the Arts Helsinki, Finland)

Series

Routledge Research in the Creative and Cultural Industries

Condition

New

Binding type

Hardback

Publisher

Taylor & Francis Ltd

Year published

2022-09-05

Number of pages

130

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Managing Cultural Joint Ventures Tanja Johansson (University of the Arts Helsinki, Finland)

Managing Cultural Joint Ventures by Tanja Johansson (University of the Arts Helsinki, Finland)

Summary

Managing Cultural Joint Ventures Summary

Managing Cultural Joint Ventures: An Identity-Image View by Tanja Johansson (University of the Arts Helsinki, Finland)

About Tanja Johansson (University of the Arts Helsinki, Finland)

Table of Contents

Additional information

Customer Reviews - Managing Cultural Joint Ventures