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Business Marketing Management : B2B, EMEA Edition Thomas Speh

Business Marketing Management : B2B, EMEA Edition By Thomas Speh

Business Marketing Management : B2B, EMEA Edition by Thomas Speh


$21.49
Condition - Very Good
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Summary

Reflecting the fresh trends and issues, this book delivers comprehensive coverage that equips students with a solid understanding of dynamic B2B market.

Business Marketing Management : B2B, EMEA Edition Summary

Business Marketing Management : B2B, EMEA Edition by Thomas Speh

Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.

About Thomas Speh

Thomas W. Speh, PhD, is Professor of Marketing Emeritus and former Associate Dean at the Farmer School of Business, Miami University (Ohio). Dr. Speh earned his PhD from Michigan State University. Prior to his tenure at Miami, Dr. Speh taught at the University of Alabama. Dr. Speh has been a regular participant in professional marketing and logistics meetings and has published articles in a number of academic and professional journals, including the Journal of Marketing, Sloan Management Review, Harvard Business Review, Journal of the Academy of Marketing Sciences, Journal of Business Logistics, Journal of Retailing, Journal of Purchasing and Materials Management, and Industrial Marketing Management. He was the recipient of the Beta Gamma Sigma Distinguished Faculty award for excellence in teaching at Miami University's School of Business and of the Miami University Alumni Association's Effective Educator award. Dr. Speh has been active in both the Warehousing Education and Research Council (WERC) and the Council of Logistics Management (CLM). He has served as president of WERC and as president of the CLM. Dr. Speh has been a consultant on strategy issues to such organizations as Xerox, Procter & Gamble, Burlington Northern Railroad, Sara Lee, J. M. Smucker Co., and Millenium Petrochemicals, Inc. Michael D. Hutt (PhD, Michigan State University) is the Ford Motor Company Distinguished Professor Emeritus of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt's teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the marketing-finance interface, particularly the application of financial portfolio theory to customer management. Dr. Hutt's research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of Retailing, Journal of the Academy of Marketing Science, and other scholarly journals. He is also the co-author of Macro Marketing (John Wiley & Sons) and contributing author of Marketing: Best Practices (South-Western).

Table of Contents

1. A business marketing perspective 2. Organisational buying behaviour 3. Customer relationship management strategies for business markets 4. Segmenting the business market and estimating segment demand. 5. Business marketing planning: Strategic perspectives 6. Business marketing strategies to global markets 7. Managing services for business markets 8. Managing innovation for business markets 9. Managing innovation and new industrial product development 10. Managing business marketing channels 11. Supply chain management 12. Pricing strategies for business markets 13. Business marketing communications 14. Marketing performance measurement

Additional information

GOR007183164
9781408093719
1408093715
Business Marketing Management : B2B, EMEA Edition by Thomas Speh
Used - Very Good
Paperback
Cengage Learning EMEA
2014-01-05
480
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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