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Marketing Strategy Vernon Stauble

Marketing Strategy By Vernon Stauble

Marketing Strategy by Vernon Stauble

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$25,99
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Summary

This text introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is designed to help students integrate the 4 Ps of marketing in a broader framework.

Marketing Strategy Summary

Marketing Strategy: A Global Perspective by Vernon Stauble

This text introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is designed to help students integrate the 4 Ps of marketing in a broader framework with strategic application in addressing global strategy. It features cases from varied industries, and further highlights a cross-section of organization and consumer goods organizations.

Table of Contents

Part I: Introduction. Strategy-Making and the Strategic Role of the Marketing Manager. The Development of Marketing Strategy. Marketing Decision Making: Information Gathering and a Framework for Analysing. Part II: The Environmental Analysis. Environmental Analysis. Competitive Analysis. Global Environments. Part III: The Scope of Customer Analysis. The Nature of the Ultimate Consumer Market. The Nature of the Organisational Market. Global Markets. Part IV: The Marketing Mix. Product and Service Strategy. Distribution Strategy. Promotion Strategy. Pricing Strategy. Part V: Exploring Marketing Strategy and Options. Developing Marketing Strategy Options. Exploring Global Marketing Strategies. Part VI: Measuring Results of Marketing Action Plans and the Marketing Plan. Measuring Results: Evaluation and Control Process. Marketing Action Plans and the Marketing Plan. Cases.

Additional information

GOR012852251
9780030262166
003026216X
Marketing Strategy: A Global Perspective by Vernon Stauble
Vernon Stauble
Used - Good
Hardback
Cengage Learning, Inc
19990901
473
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing Strategy