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The 7 Secrets of Neuron Leadership W. Craig Reed

The 7 Secrets of Neuron Leadership By W. Craig Reed

The 7 Secrets of Neuron Leadership by W. Craig Reed


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The 7 Secrets of Neuron Leadership Summary

The 7 Secrets of Neuron Leadership: What Top Military Commanders, Neuroscientists, and the Ancient Greeks Teach Us about Inspiring Teams by W. Craig Reed

Leadership techniques backed by the world's most effective teams The 7 Secrets of Neuron Leadership offers a diverse collection of wisdom and practical knowledge to help you build and lead your most effective team yet. Written by a former U.S. Navy diver, this book draws from the author's experiences and beyond to reveal key truths about the nature of teamwork, and expose the core of effective team leadership. You'll go back to ancient Greece to discover the nine personality types and the seven types of love that form the foundation of human interaction, and learn how to use this wisdom as a scaffold for communication within your own team. You'll mine the latest neuroscience research as you delve into the Triune Brain and personality neurotransmitters, and explore the biological hardwiring that can be finessed and focused to achieve results. Throughout, you'll gain insightful perspective from military and business leaders about what does-and doesn't-work in the real world; discussions with a former head of NASA, a Deputy Secretary of Defense, Navy SEAL officers, two Secretaries of the Navy, and dozens of CEOs, executives, researchers, and renowned world leaders provide invaluable advice backed by a track record of success. Gain insight from top business and military leaders Explore ancient Greek philosophy on team building Discover helpful truths from modern neuroscience research Learn to communicate, educate, and motivate more effectively Effective teamwork begins with building the right team, and leading with the right kind of leadership for that particular team. The 7 Secrets of Neuron Leadership shows you how to put the right players in place and give them the support, guidance, and direction they need to bring home exceptional results.

About W. Craig Reed

W. CRAIG REED is an award-winning sales, marketing, and leadership consultant and executive coach, a former U.S. Navy Diver, and the New York Times bestselling author of eight books, including the critically acclaimed Red November. Reed has provided executive consulting and coaching for Adobe, Apple, Avnet, Booz Allen Hamilton, Cisco, HP, IBM, SAP, Symantec, and dozens of other firms. His Neuron Principles have been successfully adopted and proven across more than 500,000 professionals and 50,000 organizations worldwide. Reed was a former vice president and board director for the Silicon Valley American Marketing Association and is the co-founder of the Us4Warriors Foundation San Diego County's number one Veteran's Non-profit. Proceeds from his books benefit this foundation.

Table of Contents

Foreword 3 Introduction 7 Chapter 1: The Secret of Persuasion 17 Chapter 2: What Leaders Need to Know About the Brain 25 Chapter 3: Shrinking Leadership 42 Chapter 4: Dorothy s Journey 64 Chapter 5: Playful Toto 93 Chapter 6: Generous Tin Woodsman 123 Chapter 7: Our Beliefs 142 Chapter 8: Passionate Wizard 148 Chapter 9: Courageous Lion 179 Chapter 10: Our Needs 202 Chapter 11: Authoritative Wizard 206 Chapter 12: Wise Scarecrow 233 Chapter 13: Our Helpers 255 Chapter 14: Dorothy s Revelation 261 Chapter 15: Facts Tell, Stories Sell 282 Chapter 16: The Eighth Secret 293 Chapter 17: Decisions, Decisions 306 Chapter 18: Conclusion 315 Notes 322

Additional information

GOR013924470
9781119428244
1119428246
The 7 Secrets of Neuron Leadership: What Top Military Commanders, Neuroscientists, and the Ancient Greeks Teach Us about Inspiring Teams by W. Craig Reed
Used - Like New
Hardback
John Wiley & Sons Inc
20171128
304
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Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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