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Strategic Sport Communication W. Timothy Coombs

Strategic Sport Communication By W. Timothy Coombs

Strategic Sport Communication by W. Timothy Coombs

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Summary

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

Strategic Sport Communication Summary

Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market by W. Timothy Coombs

  • By taking a strategic communication approach, the text integrates public relations, marketing communication, and advertising concepts and tailors them to the particular context of sport communication.
  • Sport communication is a growing focus of students within public relations and strategic communication programs, and this text merges these fields to give students a comprehensive guide to constructing strategic communication efforts in the sports arena.
  • Most books provide a broad overview of sports media and communication or a narrower view of public relations in a sports context; this book broadens the latter's scope to include marketing and advertising considerations, while still providing a practical guide to creating strategic communication campaigns.

Strategic Sport Communication Reviews

This text offers practical applications and important contemporary strategic planning for modern sport strategic communication. This text incorporates vital elements of public relations, marketing, and strategic communication tactics along with crisis communication aspects that will help students apply best practices to sport.

Betsy Emmons, Samford University, USA


This text offers practical applications and important contemporary strategic planning for modern sport strategic communication. This text incorporates vital elements of public relations, marketing, and strategic communication tactics along with crisis communication aspects that will help students apply best practices to sport.

Betsy Emmons, Samford University, USA

About W. Timothy Coombs

W. Timothy Coombs (Ph.D., Purdue University) is a full professor in the Department of Communication at Texas A&M University and holds the Abell Endowed Professorship in Liberal Arts. He was the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America and the 2013 Pathfinder Award from the Institute of Public Relations in recognition of his research contributions to the field and to the practice.

Jennifer L. Harker (Ph.D., The University of North Carolina at Chapel Hill) is an assistant professor of strategic communication in the Reed College of Media at West Virginia University. She researches sport communication, stakeholder perceptions, and media business models/product marketing.

Table of Contents

1. Sport Communication, Strategic Communication, and Strategic Sport Communication: Defining Our Terms 2. Sport as an Industry 3. Sports Fans 4. Scanning and Monitoring 5. Researching and Refining Opportunities and Threats 6. Planning: Creating Guidance for Action 7. Communicating: Creating the Final Messages 8. Evaluating: Assessing Success or Failure and Learning 9. A Transmedia Narrative Transportation (TNT) Approach to Strategic Communication: An Alternative Perspective 10. Culture and Sport 11. Athlete Health and Safety 12. Crisis Communication and Reputation Management in Sports

Additional information

NPB9780367902995
9780367902995
0367902990
Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market by W. Timothy Coombs
W. Timothy Coombs
New
Hardback
Taylor & Francis Ltd
2021-09-16
172
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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Customer Reviews - Strategic Sport Communication