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Honda's Global Local Corporation A. Mair

Honda's Global Local Corporation By A. Mair

Honda's Global Local Corporation by A. Mair


£103.09
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Summary

Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale.

Honda's Global Local Corporation Summary

Honda's Global Local Corporation by A. Mair

Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.

About A. Mair

ANDREW MAIR

Table of Contents

List of Tables - List of Figures - List of Boxes - PART 1 - Introduction: Underestimating the Japanese - Thinking About the Japanese Firm - Honda at Home Base - PART 2: A 'SELF-RELIANT MOTOR VEHICLE COMPANY' IN NORTH AMERICA - Honda's Big Push - Screwdriver Plant or Independent Automobile Producer? The Politics of Parts Sourcing - Honda's Just-in-Time Region - Mobilizing Human Resources - People, Machines, and Making Automobiles - PART 3: FORTRESS EUROPE: INSIDE THE WALLS - Working with a Western Partner - Honda Builds its Own Base - Rover Learns How to Make Cars Again - PART 4: GLOBAL LOCAL CORPORATION - Index

Additional information

NPB9780333586839
9780333586839
0333586832
Honda's Global Local Corporation by A. Mair
New
Hardback
Palgrave Macmillan
1993-11-18
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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