This volume comprises 90 papers from leading researchers and practitioners who review the achievements of the tourism industry and outline the issues and challenges for the future. The scope of the work is broad, embracing academic and professional concerns and presenting examples of best practice, technological innovation and problematic issues from Europe, North America, Africa, Australia and the Pacific Rim. The book has been published in association with the Scottish Hotel School to mark its 50th anniversary, and the 25th anniversary of the Scottish Tourist Board.