Business to Business Marketing Management Alan Zimmerman (College of Staten Island at CUNY)

Name: Business to Business Marketing Management By Alan Zimmerman (College of Staten Island at CUNY)
SKU: 9781844800018
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Business to Business Marketing Management by Alan Zimmerman (College of Staten Island at CUNY)

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Business to Business Marketing Management Summary

Business to Business Marketing Management: A Global Perspective by Alan Zimmerman (College of Staten Island at CUNY)

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,

PART I: THE BUSINESS MARKET ENVIRONMENT. 1. Introduction to Business-to-Business Marketing. 2. How Business Organizations Buy. 3. Strategic Planning for Global Business Markets. PART II: EVALUATING MARKET OPPORTUNITIES. 4. Market Research and Information Systems. 5. Segmentation, Targeting and Positioning. 6. Market Entry Tactics. PART III: FORMULATING THE MARKETING MIX. 7. Product Strategy and Product Development. 8. Services for Business Markets. 9. Pricing in Business Markets. 10. Supply-Chain Management. 11. Managing Distribution Channels. 12. Business-to-Business Marketing Communications. 13. Customer Relationships and Key Account Management. 14. Sales Promotion, Exhibitions and Trade Fairs. 15. Corporate Reputation Management. PART IV: MANAGING THE MARKETING PROGRAM. 16. Market Planning, Implementation and Control. 17. Organizing for Maximum Effectiveness. 18. Ethical Considerations for Business Marketers. 19. The Future of Business Marketing. Appendix. Index.

Additional information

Sku

GOR004330607

ISBN 13

9781844800018

ISBN 10

1844800016

Title

Business to Business Marketing Management: A Global Perspective by Alan Zimmerman (College of Staten Island at CUNY)

Author

Alan Zimmerman (College of Staten Island at CUNY)

Condition

Used - Very Good

Binding type

Paperback

Publisher

Bloomsbury Publishing PLC

Year published

20041104

Number of pages

404

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Business to Business Marketing Management Alan Zimmerman (College of Staten Island at CUNY)

Business to Business Marketing Management by Alan Zimmerman (College of Staten Island at CUNY)

Business to Business Marketing Management Summary

Business to Business Marketing Management: A Global Perspective by Alan Zimmerman (College of Staten Island at CUNY)

Table of Contents

Additional information

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