Marketing for Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera by Anita Kolb
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Marketing for Cultural Organisations
Marketing for Cultural Organisations
Summary
This text addresses the marketing challenges facing cultural organizations and describes how the more successful ones are responding. It features case examples from countries including the UK, the US, Australia and Japan.
Marketing for Cultural Organisations Summary
Additional information
GOR001851413
9781860761416
1860761410
Marketing for Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera by Anita Kolb
Used - Very Good
Paperback
Oak Tree Press
19991115
320
N/A
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