For undergraduate courses in Corporate Finance and Financial Management.

With its exciting introduction of the Harley-Davidson focus company theme, this text continues to provide a solid, enduring foundation of the tools of modern theory while at the same time developing the logic behind their use. The 10 Principles of Finance (formerly Axioms) provide the framework, or the big picture of finance, which ties the major concepts of the book together. This text constitutes a strong basis on which to build future studies and, for those students who are non-finance majors, a lasting understanding in the fundamentals of finance.