Part I: Concepts and Techniques for Crafting and Executing StrategySection A: Introduction and OverviewChapter 1: What Is Strategy and Why Is It Important?Chapter 2: The Managerial Process of Crafting and Executing StrategySection B: Core Concepts and Analytical ToolsChapter 3: Evaluating a Company's External EnvironmentChapter 4: Evaluating a Company's Resources and CompetitivenessSection C: Crafting a StrategyChapter 5: The Five Generic Competitive Strategies--Which One to Employ?Chapter 6: Beyond Competitive Strategy-Other Important Strategy Choices/OptionsChapter 7: Strategies for Competing in Foreign MarketsChapter 8: Tailoring Strategy to Fit Specific Industry and Company SituationsChapter 9: Diversification: Strategies for Managing a Group of BusinessesChapter 10: Strategy, Ethics, and Social ResponsibilitySection D: Executing the StrategyChapter 11: Building Resource Strengths and Organizational CapabilitiesChapter 12: Striving for Operating ExcellenceChapter 13: Corporate Culture and LeadershipPart II: CasesSection A: Crafting Strategy in Single-Business Companies1. Starbucks in 2004: Driving for Global Dominance: Arthur A. Thompson, Jr., The University of Alabama; Amit Shah, Frostburg State University; and Thomas F. Hawk, Frostburg State University2. Netflix: Braxton Maddox,The University of Alabama3. Azalea Seafood in 2003: John E. Gamble, University of South Alabama4. Non Stop Yacht, S.L.: Charlene Nicholls-Nixon, University of Western Ontario; Ken Mark, University of Western Ontario; and Jordan Mitchell, University of Western Ontario5. Competition in the Bottled Water Industry: John E. Gamble, University of South Alabama6. Dollar General and the Extreme Value Retailing Industry: Stephen Vitucci, Tarleton State University and Sue A. Cullars, Tarleton State University7. Growth, Strategy and Slotting at No Pudge! Foods, Inc.: Chris Robertson, Northeastern University8. Dell Computer in 2003: Arthur A. Thompson, Jr., University of Alabama and John E. Gamble, University of South Alabama9. Electronic Arts and the Global Video Game Industry: Arthur A. Thompson, Jr., The University of Alabama10. Nexity and the U.S. Banking Industry: John Paul Youther11. Making It Big: Joan Winn, University of Denver12. Outback Steakhouse: Sarah June Gauntlett, University of Alabama13. McDonald's: Polishing the Golden Arches: Lou Marino, The University of Alabama and Katy Beth Jackson, The University of Alabama14. Maple Leaf Consumer Foods-Fixin Hot Dogs (A): Allen Morrison, University of Western Ontario15. Krispy Kreme Doughnuts in 2003: Arthur A. Thompson, University of Alabama and Amit Shah, Frostburg State University16. Andrea Jung and Avon Products in 2003: Accelerating the Transformation: John E. Gamble, University of South Alabama17. Ebay--In a League by Itself: Lou Marino, The University of Alabama18. Note on the Security Management and Manufacturing Industry: Theresa T. Coates, Rensselaer Polytechnic Institute and Marilyn L. Taylor, University of Missouri at Kansas City19. Pivot International-Pursuing Growth: Marilyn L. Taylor, University of Missouri at Kansas City and Theresa T. Coates,Rensselaer Polytechnic Institute20. Bayer AG: Children's Aspirin: Lauranne Buchanan, Thunderbird, The American Graduate School of International Management and Christopher K. Merker, Thunderbird, The American Graduate School of International Management21. Harley Davidson: John E. Gamble, University of South Alabama22. Hero Honda Motors (India) Ltd.: Is It Honda That Made It a Hero?: Kannan Ramaswamy, Thunderbird, The American Graduate School of International Management and Rahul Sanchez, Thunderbird, The American Graduate School of International Management23. Puma AG: Lutz Kaufman, Otto Beisheim Graduate School of Management24. Globalization of Beringer Blass Wine Estates: Armand Gilinsky, Jr., Sonoma State University; Raymond Lopez, Pace University; and Richard Castaldi, San Francisco State University Section B: Crafting Strategy in Diversified Companies25. Land O' Lakes: Michael Boland, Kansas State University; Vincent Amanor-Boadu, Kansas State University; and David Barton, Kansas State University26. Unilever's Path to Growth Strategy: Is It Working?: Arthur A. Thompson, The University of Alabama27. LVMH's Diversification Strategy in Luxury Goods: John E. Gamble, University of South AlabamaSection C: Implementing and Executing Strategy28. Robin Hood: Joseph Lampel, New York University29. Procter & Gamble: Organization 2005 and Beyond: Ravi Madapati, ICFAI Knowledge Center30. The Global Leadership of Carlos Ghosn at Nissan: John P. Millikin, Thunderbird, The American Graduate School of International Management and Dean Fu, Thunderbird, The American Graduate School of International Management31. Wal-Mart Stores, Inc.-A New Set of Challenges: Arthur A. Thompson, The University of Alabama32. Kmart: Striving for a Comeback: John E. Gamble, University of South Alabama33. The Portman Ritz Carlton Shanghai: Asia's Best Employer: Matthew Chang, International Institute for Management Development and Ellie Weldon, International Institute for Management Development34. Continental Airlines: Sustaining the Turnaround: Arthur A. Thompson, The University of Alabama35. Southwest Airlines: Culture, Values, and Operating Practices: Arthur A. Thompson, The University of Alabama and John E. Gamble, University of South AlabamaSection D: Strategy, Ethics, and Social Responsibility36. Benziger Family Winery: Murray Silverman, San Francisco State University and Tom Lanphar, State of California Environmental Protection Agency37. Andy Decker and the Ethics of Downloading Music from the Internet: Janet Rovenpor, Manhattan CollegeCases available on the text website:Whole Foods MarketGreen Mountain CoffeeCallaway GolfOcean Spray CranberriesSmithfield Foods
