Keith Rollag, Ph.D., is an organizational researcher, management consultant, and Associate Professor of Management and Chair of the Management Division at Babson College. His ideas have been featured in The New York Times, Newsday, Investor's Business Daily, MIT Sloan Management Review, Wired News, Harvard Management Update, and other publications. Prior to entering academia, Dr. Rollag was a product development manager at Procter & Gamble.