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The New Role of Regional Management B. Ambos

The New Role of Regional Management By B. Ambos

The New Role of Regional Management by B. Ambos

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£102.09
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Summary

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

The New Role of Regional Management Summary

The New Role of Regional Management by B. Ambos

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

About B. Ambos

BJOERN AMBOS Professor for International Management and Marketing, Vienna University of Economics and Business Administration, Austria.
BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria.

Table of Contents

PART I: SUCCEEDING IN EUROPE The Market: Is there Common Ground Between Belgian and Bulgaria or Spain and Slovakia? The Headquarter Dilemma: Does Geography Matter? The Local Dilemma: Why Does Corporate not Recognize How Different We Are From Other Markets? The Regional Solution: Dynamic Management of Market Diversity PART II: CHALLENGES AND SOLUTIONS US Companies in Europe: Going East - Challenges and Solutions Japanese Companies in Europe: Going West - Challenges and Solutions European Companies: Developing the Home Turf - Utilizing Emerging Market Opportunities PART III: SELECTED CASES - THE BEST IN CLASS Learning From the Pharmaceutical Industry Learning From the Automotive Industry Learning From the Sport Shoe Industry Learning From the Banking Industry Conclusion The Dynamic Competence Relay (DCR): The New Role of Regional Management

Additional information

NPB9780230538757
9780230538757
0230538754
The New Role of Regional Management by B. Ambos
B. Ambos
New
Hardback
Palgrave Macmillan
2009-12-10
301
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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