Name: Retail Management: International Edition By Barry R Berman
SKU: 9780273768562
Price: 4.50 GBP
Availability: InStock

Retail Management: International Edition Summary

Retail Management: International Edition by Barry R Berman

For undergraduate and graduate retail management courses

The text that helps students thrive in today's retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.

Part One: An Overview of Strategic Retail Management
Chapter 1: An Introduction to Retailing
Chapter 2: Building and Sustaining Relationships in Retailing
Chapter 3: Strategic Planning in Retailing

Part Two: Situation Analysis
Chapter 4: Retail Institutions by Ownership
Chapter 5: Retail Institutions by Store-Based Strategy
Chapter 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Part Three: Targeting Customers and Gathering Information
Chapter 7: Identifying and Understanding Consumers
Chapter 8: Information Gathering and Processing in Retailing

Part Four: Choosing a Store Location
Chapter 9: Trading-Area Analysis
Chapter 10: Site Selection

Part Five: Managing a Retail Business
Chapter 11: Retail Organization and Human Resource Management
Chapter 12: Operations Management: Financial Dimensions
Chapter 13: Operations Management: Operational Dimensions

Part Six: Merchandise Management and Pricing
Chapter 14: Developing Merchandise Plans
Chapter 15: Implementing Merchandise
Chapter 16: Financial Merchandise Management
Chapter 17: Pricing in Retailing

Part Seven: Communicating with the Customer
Chapter 18: Establishing and Maintaining a Retail Image
Chapter 19: Promotional Strategy

Part Eight: Putting It All Together
Chapter 20: Integrating and Controlling the Retail Strategy

Additional information

Sku

GOR006311238

ISBN 13

9780273768562

ISBN 10

0273768565

Title

Retail Management: International Edition by Barry R Berman

Author

Barry R Berman

Condition

Used - Very Good

Binding type

Paperback

Publisher

Pearson Education Limited

Year published

2012-08-06

Number of pages

620

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Retail Management: International Edition Barry R Berman

Retail Management: International Edition by Barry R Berman

Retail Management: International Edition Summary

Retail Management: International Edition by Barry R Berman

Table of Contents

Additional information

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