* Features/Benefits
o Uniquely provides both a conceptual framing and a methodological approach to the research process in intercultural communication in new and unfamiliar multilingual settings, written in a straightforward style designed for start novice researchers, instructors, and students on the path of research and analysis.
o Offers many examples from contemporary media and pop culture, essential for a book on variation and diversity in language today.
* Demand/Audience
o Meets the need of advanced students and novice researchers for works that help them engage practically with research and fieldwork in intercultural communication and interactional sociolinguistics not provided in the core textbooks for these courses or other supplementary texts.
* Competition
o Unlike the closest competing texts, this book invites readers to engage more deeply with an approach to intercultural communication and sociolinguistics that is deeply informed by contemporary understandings of multilingualism like translanguaging, mass-mediated communication, and repertoire, concepts that afford engagement with massive global mobility and the effects of Internet-circulated social media.
o Unlike some of the most competitive texts, this book is authored rather than edited and therefore focused and written in a unified authoritative voice. Readers can follow a single trajectory without shifting from one voice to another, facilitating student and classroom use.