Entrepreneurship: Successfully Launching New Ventures: United States Edition by Bruce R. Barringer
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Entrepreneurship
Summary
Undergraduate course in Entrepreneurship and New Venture creation.
Entrepreneurship 2/e takes students on the entire journey of launching a new venture, with a unique emphasis on the front end of the entrepreneurial process.
Entrepreneurship Summary
Table of Contents
Part 1 Decision to Become an Entrepreneur
Chapter 1 Introduction to Entrepreneurship
Part 2 Developing Successful Business Ideas
Chapter 2 Recognizing Opportunities and Generating Ideas
Chapter 3 Feasibility Analysis
Chapter 4 Writing a Business Plan
Chapter 5 Industry and Competitor Analysis
Chapter 6 Developing an Effective Business Model
Part 3 Moving From an Idea to An Entrepreneurial Firm
Chapter 7 Preparing the Proper Ethical and Legal Foundation
Chapter 8 Assessing a New Venture's Financial Strength and Viability
Chapter 9 Building a New Venture Team
Chapter 10 Getting Financing or Funding
Part 4 Managing and Growing an Entrepreneurial Firm
Chapter 11 Unique Marketing Issues
Chapter 12 The Importance of Intellectual Property
Chapter 13 Planning for and Evaluating the Challenges of Growth
Chapter 14 Strategies for Firm Growth
Chapter 15 Franchising
Case Appendix
Glossary
Name Index
Subject Index
Company Index
Photo Credits
Additional information
GOR012777256
9780132240574
0132240572
Entrepreneurship: Successfully Launching New Ventures: United States Edition by Bruce R. Barringer
Used - Well Read
Hardback
Pearson Education (US)
20070227
576
N/A
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