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New Dimensions in Investor Relations Bruce W. Marcus

New Dimensions in Investor Relations By Bruce W. Marcus

New Dimensions in Investor Relations by Bruce W. Marcus

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Summary

Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value.

New Dimensions in Investor Relations Summary

New Dimensions in Investor Relations: Competing for Capital in the 21st Century by Bruce W. Marcus

The acknowledged bible on investor relations Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital. BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company.

About Bruce W. Marcus

BRUCE W. MARCUS has more than 30 years' experience in investor relations and corporate and financial marketing. He is a former investment banker, a past president of The New York Association of Business Economists, and was a senior marketing and communications executive of Mobil Corporation and two Big Six accounting firms. The author of Competing for Clients and the editor of The Marcus Letter on Professional Services Marketing, he is also a regular contributor to two online magazines on the Microsoft Network.

SHERWOOD LEE WALLACE is Chairman and CEO of the Investor Relations Company (IRC), one of the nation's most prestigious firms devoted exclusively to investor relations. He is a member of the Senior Round Table of the National Investor Relations Institute and a member of the executive committee of the Financial Communications Section of the Public Relations Society of America. With more than 30 years on the leading edge of investor relations, he is one of the pioneers of the field, noted for providing distinctive and innovative service to an array of outstanding domestic and international companies.

Table of Contents

The Art and Craft of Investor Relations. The Marketing Approach. The Cast of Characters. The Changing Landscape of Analysis. Working with the Financial Community. The Computer in Investor Relations. Corporate Communications. The Financial and Business Media. Rules of Disclosure: The SEC and the Markets. Going Public. Shareholder Relations. The Investor Relations Counsel. Competing for Capital. Appendices. Index.

Additional information

NPB9780471141532
9780471141532
0471141534
New Dimensions in Investor Relations: Competing for Capital in the 21st Century by Bruce W. Marcus
Bruce W. Marcus
New
Hardback
John Wiley & Sons Inc
19971112
432
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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