This text guides the reader through all the steps of setting up, starting and developing a small retail shop. The author explains how to find the right niche for your business, ideas for new retailers, determining which products to sell, and how to develop a realistic business plan. She outlines how to maintain records, how to manage inventory, and the best way to display merchandise. She also discusses how to make the most of your advertising budget. The book covers topics from choosing a location, store design to staffing the shop and advertising and promotion. It offers ideas and guidance to the beginning entrepreneur as well as an outlook for existing retailers.