An accessible book for anyone who is concerned about the future of their job or their profession. The underlying message of the book is optimistic. It is about opportunities that will emerge from wider markets and new technologies, and its conclusion should help people prepare themselves better for the future. Although the book is informed by management theory, economic and social psychology, it is not heavy or theoretical. It includes case studies and examples drawn from England, Continental Europe, the USA and Asia to examine companies which exemplify the trends described here.