Managing Services: Marketing, Operations and Human Resources by Christopher H. Lovelock
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Managing Services
Summary
A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.
Managing Services Summary
Table of Contents
The challenge of services; understanding services - breaking free from industry tunnel vision; designing and delivering services; managing capacity and managing demand; the search for service quality; customer service; the human dimension in services management; strategy and integration.
Additional information
GOR005344958
9780135447017
0135447011
Managing Services: Marketing, Operations and Human Resources by Christopher H. Lovelock
Used - Good
Hardback
Pearson Education Limited
19920514
496
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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