Cart
Free Shipping in the UK
Proud to be B-Corp

Strategic Communication Christopher Paul

Strategic Communication By Christopher Paul

Strategic Communication by Christopher Paul


Summary

This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.

Strategic Communication Summary

Strategic Communication: Origins, Concepts, and Current Debates by Christopher Paul

This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to masterand winthe "war of ideas" through fully integrated and synchronized communications and actions.

About Christopher Paul

Christopher Paul, PhD, is a social scientist working out of RAND's Pittsburgh office.

Table of Contents

Preface and Acknowledgments Chapter 1 Introduction: The Promise and Peril of Strategic Communication Chapter 2 What Is Strategic Communication, and What Should It Be? Chapter 3 History of Public Diplomacy and Strategic Communication Chapter 4 Who Does Strategic Communication? Chapter 5 Challenges Facing U.S. Strategic Communication Chapter 6 Improving Strategic Communication Chapter 7 Conclusions and the Way Ahead Appendix I: Definitions of Strategic Communication Appendix II: Department of Defense Report on Strategic Communication, December 2009 Appendix III: White House National Framework for Strategic Communication, March 2010 Bibliography Index

Additional information

NPB9780313386404
9780313386404
0313386404
Strategic Communication: Origins, Concepts, and Current Debates by Christopher Paul
New
Hardback
Bloomsbury Publishing Plc
2011-04-07
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Strategic Communication