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The Design of Things to Come Craig M. Vogel

The Design of Things to Come By Craig M. Vogel

The Design of Things to Come by Craig M. Vogel

Reviews:
£6.30
Condition - Very Good
Out of stock
Very Good

Summary

Talks about innovation that is suitable for corporate managers.

The Design of Things to Come Summary

The Design of Things to Come: How Ordinary People Create Extraordinary Products (paperback) by Craig M. Vogel

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.

About Craig M. Vogel

Craig M. Vogel is a professor in the School of Design and director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning at the University of Cincinnati. He has developed an approach to design that integrates teaching and research. He has worked with a variety of companies as a consultant for new product development and strategic planning.

Jonathan Cagan, Ph.D., P.E., is a professor of mechanical engineering at Carnegie Mellon University. His research, teaching, and extensive consulting focus on product development, strategic planning, and design. He has developed team-based tools and computer-based technologies to improve the process of design conceptualization.

Peter Boatwright, Ph.D., is associate professor of marketing in the Tepper School of Business at Carnegie Mellon University. His expertise and teaching focus on new product marketing, consumer marketing, and marketing research methods. In his research, Professor Boatwright has developed new statistical methods, as well as additional theories of consumer behavior.

The authors have worked with a variety of companies, including, Procter & Gamble, International Truck and Engine, Respironics, Alcoa, Kennametal, New Balance, Kraft Foods, Motorola, Lubrizol, Ford, General Motors, Whirlpool, RedZone Robotics, DesignAdvance Systems, and Exxon Chemical.

Professors Cagan and Vogel are coauthors of the book Creating Breakthrough Products, which is a detailed approach to navigating the fuzzy front end of product development.


(c) Copyright Pearson Education. All rights reserved.

Table of Contents

Foreword.

Preface.

Acknowledgments.

1. The New Breed of Innovator.

2. Pragmatic Innovation-The New Mandate.

3. The Art and Science of Business.

4. Identifying Today's Trends for Tomorrow's Innovations.

5. Design for Desire-The New Product Prescription.

6. The Powers of Stakeholders-People Fueling Innovation.

7. B-to-B Innovation-The New Frontier of Fantasy.

8. Making Decisions for Profit-Success Emerging from Chaos.

9. A Process for Product Innovation.

10. Creating a Blanket of IP to Protect Your Brand from the Elements.

11. To Hire Consultants or Build Internally-That Is the Question.

Epilogue: The Powers of Innovation-The New Economy of Opportunity.

Index.

Additional information

GOR007177578
9780131860827
0131860828
The Design of Things to Come: How Ordinary People Create Extraordinary Products (paperback) by Craig M. Vogel
Craig M. Vogel
Used - Very Good
Hardback
Pearson Education (US)
2005-06-08
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Design of Things to Come