Preface
Sources
Introduction
PART 1: TEXTS AND LINGUISTIC THEORY
1. David Graddol: Three Models of Language Description
2. Oliver Boyd-Barrett: Language and Media: A Question of Convergence
3. David Graddol: What is a Text?
PART 2: THE STRUCTURE OF TEXTS
4. M.A.K. Halliday: Spoken and Written Modes of Meaning
5. Ruqaiya Hasan: The Texture of a Text
6. Roger Fowler: Hysterical Style in the Press
7. Allan Bell: Telling Stories
8. Graeme Turner: Film Languages
9. David Graddol: The Visual Accomplishment of Factuality
PART 3: THE PROBLEM OF AUTHORSHIP
10. A.J. Minnis: The Medieval Concept of the Author
11. Roland Barthes: The Death of the Author
12. Roy Harris: The Authoring of Saussure
13. Gemma Moss: The Influence of Popular Fiction: An Oppositional Text
PART 4: THE ROLE OF THE READER
14. Stuart Hall: Encoding/Decoding
15. Ulrike H. Meinhof: Double Talk in News Broadcasts
16. Patricia Palmer: The Lively Audience
17. John Fiske: Television Pleasures
18. Shaun Moores: Texts, Readers and Contexts of Reading: Developments in the Study of Media Audiences