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Corporate Strategy David J. Collis

Corporate Strategy By David J. Collis

Corporate Strategy by David J. Collis


£7.10
New RRP £75.99
Condition - Very Good
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Summary

Based on contemporary research in the resource-based view of the firm and organizational economics, this book develops a rigorous approach to the many important issues surrounding the scope of the firm.

Corporate Strategy Summary

Corporate Strategy: A Resource-based Approach by David J. Collis

Corporate Strategy is a course whose design has been honed over six years of teaching at the Harvard Business School. It presents a single consistent framework for the analysis of corporate-level strategy. Based on the contemporary research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.

Additional information

GOR007606019
9780072895438
0072895438
Corporate Strategy: A Resource-based Approach by David J. Collis
Used - Very Good
Hardback
McGraw-Hill Education - Europe
19971201
220
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Corporate Strategy