David kreps has developed a text in microeconomics that succeeds in being bothchallenging and user-friendly. The book is designed for final-year undergraduateand graduate students of microeconomics theory, with numerous problem sets andexercises. The author uses a wide variety of markets for examples with aconcentration in industrial economics. He provides a very broad coverage oftraditional and modern approaches to microeconomic theory, with a carefulprogression from the traditional approach to modern developments.