Longman is proud to announce the publication of Essentials of Public Relations, a condensed version of the best-selling Public Relations: Strategies & Tactics by the same author team. The Essentials version retains the same winning features that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique Global PR boxes; new Focus on Ethics boxes; and the latest on technology's profound impact on the field. Offered at a value price for students, this new text also features an engaging four-color design. With excellent coverage of all the major topics, the renowned author team of Essentials of Public Relations prepares students to practice public relations effectively and ethically in today's global society.