For over seventy-five years, Butlin's have been entertaining families of all ages. Billy Butlin opened his first holiday camp in Skegness in 1936 and continued to expand with camps at Clacton, Ayr, Pwllheli, Bognor Regis, Mosney, Minehead and Barry Island. In post-war Britain, families could enjoy a holiday at Butlin's for the equivalent of a week's wage. Their slogan was 'Our True Intent is all for Your Delight'. Over the years, hundreds of thousands of people visited Butlin's and many have wonderful memories of the friendly redcoats, the funfair rides, roller skating, boating, the talent contests and the beauty pageants.