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Mail and Internet Surveys Don A. Dillman

Mail and Internet Surveys By Don A. Dillman

Mail and Internet Surveys by Don A. Dillman


£5.00
New RRP £52.50
Condition - Very Good
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Summary

The first edition of this book has been the guide for professionals, researchers, and students in all fields who want to learn how to plan and conduct effective surveys.

Mail and Internet Surveys Summary

Mail and Internet Surveys: The Tailored Design Method by Don A. Dillman

The first edition of this book has been the guide for professionals, researchers, and students in all fields who want to learn how to plan and conduct effective surveys. This updated and revised edition of Dillman's classic text explains how to maximize response rates and get high-quality feedback from self-administered, electronic, and mail surveys.

About Don A. Dillman

DON A. DILLMAN is well known and highly regarded in the survey field. He is Professor of Sociology and Rural Sociology at Washington State University, senior scientist for the Gallup Organization, and previously served as Senior Survey Methodologist at the U.S. Bureau of the Census. He is a frequent presenter of seminars and workshops on survey design. His previous books include How to Conduct Your Own Survey and Against All Odds: Rural Community in the Information Age.

Table of Contents

ELEMENTS OF THE TAILORED DESIGN METHOD. Introduction to Tailored Design. Writing Questions. Constructing the Questionnaire. Survey Implementation. Reduction of Coverage and Sampling Errors. TAILORING TO THE SURVEY SITUATION. Mixed--Mode Surveys. Alternative Questionnaire Delivery: In Person, to Groups, and Through Publications. When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys. Household and Individual Person Surveys by Government. Surveys of Businesses and Other Organizations. Internet and Interactive Voice Response Surveys. Optical Scanning and Imaging, and the Future of Self--Administered Surveys. References. Index.

Additional information

GOR006812874
9780471323549
0471323543
Mail and Internet Surveys: The Tailored Design Method by Don A. Dillman
Used - Very Good
Hardback
John Wiley and Sons Ltd
19991206
480
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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