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Event Studies Donald Getz (University of Calgary, Canada)

Event Studies By Donald Getz (University of Calgary, Canada)

Event Studies by Donald Getz (University of Calgary, Canada)


£45.99
Condition - New
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Summary

Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience and meanings associated with them.

Event Studies Summary

Event Studies: Theory and Management for Planned Events by Donald Getz (University of Calgary, Canada)

* Pedagogical features - learning objectives are clearly described for each chapter and study guides/questions and further reading is clearly laid out - highlighting the importance and value of critical event studies. Reviewers noted that the Expert Opinion sections provide insight into the real world of events.
* Structure: chapters approach their themes from different perspectives and themes are linked throughout, multiple sub-sections/bullet points/case studies.
* Accessibility and level: considered the most accessible book aimed at events studies stu-dents, aided through the range of practical and interactive features encouraging active learning, as well as engaging and informative writing style.
* Coverage: offers strong coverage of key event studies practices taught on courses - very much seen as the go-to book in this area by reviewers and remains the only book on event studies.

About Donald Getz (University of Calgary, Canada)

Donald Getz is Professor Emeritus at the University of Calgary, Canada. He works as a management consultant and also holds guest positions at several universities. In addition to event studies, his areas of expertise include wine and food tourism, evaluation and impact assessment, consumer research, and special interest travel. Professor Getz co-founded and was Editor-in-Chief of Event Management: An International Journal. He edits book series on event management.

Stephen J. Page is Associate Dean (Research) and Professor of Business and Management at Hertfordshire Business School, University of Hertfordshire, UK. He holds an Honorary Doctorate from the University of West London and is an Honorary Professor at Cardiff Metropolitan University and the University of Plymouth. He has worked as a tourism consultant with different organizations, including the United Nations World Tourism Organization, OECD, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Harrah's Casinos, and Sky Tower, Auckland, New Zealand, among many other clients. He is the author and editor of 43 books on tourism, leisure, and events and is Editor of the leading tourism journal, Tourism Management.

Table of Contents

1. Introduction, and Overview of Event Studies. 2. Forces, Trends and Issues Affecting Events. 3. The Nature and Classification of Planned Events. 4. Event Experiences and Meanings. 5. Celebration Events and Experiences. 6. Business, Sport and Other Event Experiences. 7. Public Policy and Events. 8. Event Management Fundamentals. 9. Directing, Leadership, and Human Resources for Events. 10. Event Planning and Operations. 11. Event Design: Theory and Principles. 12. Antecedents, Event Markeitng and Communications. 13. Risk, Health and Environmental Management for Events. 14. Event Outcome Evaluation and Impact Assessment. 15. Event Tourism. 16. Foundation Disciplines and Closely-Related Fields for Event Studies. 17. Research and Knowledge Creation for Event Studies.

Additional information

NGR9781032448640
9781032448640
1032448644
Event Studies: Theory and Management for Planned Events by Donald Getz (University of Calgary, Canada)
New
Paperback
Taylor & Francis Ltd
2024-01-24
502
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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Customer Reviews - Event Studies