We live in a user centred world. One of the key disciplines of user centricity is User Experience or UX. UX is a buzz word in some industries and an established routine in others. This book gets to the essence of what UX is, why it's important to every industry and what activities UX professionals undertake, all in a simple, illustrated narrative that you can read in 5 minutes.

About Emdad Rashid

Emdad Rashid has spent his entire working life in the field of design. He has 15 years of experience working in the field of User Centred Design working with large multinational corporations, governments and start-ups. He was the Service Designer for the roll out of rapid Covid-19 tests across 95% of pharmacies in England during the Coronavirus pandemic, and has been a judge for the last 7 years at the UK Customer Experience awards. He is also a lecturer of User Experience.

Additional information

Sku

NPB9781913460556

ISBN 13

9781913460556

ISBN 10

191346055X

Title

What is UX?: How UX closes the gap between a business and its customers by Emdad Rashid

Author

Emdad Rashid

Series

5 Minute Guides: Experience Design Series

Condition

New

Binding type

Paperback

Publisher

The Cloister House Press

Year published

2022-10-01

Number of pages

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time