Great Marketing: Bullet Guides by Fabienne Reynolds
Open this book and you will
- Communicate creatively
- Beat the competition
- Create brilliant strategy
- Really know your market
Great Marketing: Bullet Guides
Summary
The answers you need. Now.
Great Marketing: Bullet Guides Summary
About Fabienne Reynolds
Fabienne Reynolds is a freelance marketer and journalist. She holds the Chartered Institute of Marketing Diploma, and has over 20 years experience in marketing.
Table of Contents
- : 1. What is marketing?
- : 2. Marketing basics - the strategy
- : 3. Knowledge is power - know your market and consumers
- : 4. Why research matters - knowing your competitors
- : 5. Getting started - setting the objectives
- : 6. The marketing elements
- : 7. The marketing plan
- : 8. Defining key messages
- : 9. Implementing the marketing plan
- : 10. Measuring results and adapting to customers' needs
Additional information
GOR008792747
9781444134889
1444134884
Great Marketing: Bullet Guides by Fabienne Reynolds
Used - Very Good
Paperback
John Murray Press
20111028
128
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us