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The Platform Business Navigator Felix Wortmann

The Platform Business Navigator By Felix Wortmann

The Platform Business Navigator by Felix Wortmann

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Summary

8 out of the 10 most valuable companies are built on platform business models such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.

The Platform Business Navigator Summary

The Platform Business Navigator by Felix Wortmann

Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.

  • Amazon and Alibaba are facilitators of transactions between sellers and buyers
  • Apple connects app developers with app users
  • Google facilitates transactions between ordinary web surfers and advertisers.

Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.

Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and awhite paper to delve deeper.

About Felix Wortmann

Felix Wortmann is Professor, Senior Lecturer, and Vice Director at the Institute of Technology Management of the University of St. Gallen (HSG). Moreover, he is the Scientific Director of the Bosch IoT Lab, a collaboration between HSG, ETH Zurich and the Bosch Group.

Sven Jung has worked on platform business models at the Bosch IoT Lab for more than 3.5 years and currently works in innovation and strategy for the Bosch Group. He holds a PhD from the University of St. Gallen and was a Visiting Fellow at Harvard University.

Oliver Gassmann is Full Professor at the University of St. Gallen, Director of its Institute of Technology Management (ITEM) and a thought leader in the field of innovation. His book The Business Model Navigator became a global bestseller and he has founded several spin-off companies and is acting in various boards of international companies and institutions. Gassmann has been recognized as one of the most active innovation scholars (IAMOT), as one of the leading economists of Germany (FAZ).

Table of Contents

PART ONE Platform business innovation

1. The logic of platforms

2. Fundamental types of platforms

3. The Platform Navigator in a nutshell

PART TWO The 88 patterns of the Platform Business Navigator

4. Ideate: Patterns to identify a platform opportunity

5. Design: Patterns to create and deliver value as a platform

6. Monetize: Patterns to capture value as a platform

7. Scale: Patterns to scale a platform

8. Manage: Patterns to manage a platform

PART THREE Finished reading? Let's get into action

9. A canvas to bring everything together

10. Working with the pattern cards

11. Further reading

Additional information

NGR9781292466187
9781292466187
1292466189
The Platform Business Navigator by Felix Wortmann
Felix Wortmann
New
Paperback
Pearson Education Limited
2023-12-28
296
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - The Platform Business Navigator