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Battle of the Titans Fred Vogelstein

Battle of the Titans By Fred Vogelstein

Battle of the Titans by Fred Vogelstein

Reviews:
£9.00
Condition - Very Good
Only 3 left
Very Good

Summary

The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as 'Dogfight: How Apple and Google Went to War and Started a Revolution', explores the real reasons beneath the world's biggest deathmatch.

Battle of the Titans Summary

Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives (Previously Published as 'Dogfight') by Fred Vogelstein

The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as 'Dogfight: How Apple and Google Went to War and Started a Revolution', explores the real reasons beneath the world's biggest deathmatch.

Whether you're an iPhone addict or Android champion, it's undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It's a tale of backstabbing, personality clashes and brutal mind games.

Fred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhone's launch to the realities of development hell and the demise of Google's 'don't be evil' mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.

Battle of the Titans Reviews

'Reshapes the way we think about technology' Observer Tech Monthly, Book of the Month

'Every half generation there is a revolution in Silicon Valley that turns the world on its ear. In the 1980s there was the PC. In the 1990s there was the Internet browser. Now in the 21st Century there is the smartphone. In 'Dogfight', Fred Vogelstein supplies a riveting and previously untold account of how Apple and Google came to dominate this new world - and became mortal enemies' Chris Anderson, former editor-in-chief, Wired, author of 'The Long Tail'

'This is a big book. Not in size but in scope. It is not just a business book ... Fred Vogelstein has written a crisp and compelling narrative about how the digital earthquake disrupts all companies in the communications business, be they young or old, and how it upends many of our familiar habits. If you want to understand why the ground you are standing on is unsteady, and what the future might look like, read this superb book' Ken Auletta, author of 'Googled: The End of the World as We Know It'

'No battle in the business world is more important than Apple versus Google in the quest for smartphone supremacy, and now Fred Vogelstein has provided the essential blow-by-blow. Dogfight has teeth!' Steven Levy, author of 'In the Plex: How Google Thinks, Works and Shapes Our Lives'

About Fred Vogelstein

Fred Vogelstein has reported on the technology world's greatest rivalry for more than a decade and enjoys rare access to its major players. He is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, the New York Times Magazine, and the Wall Street Journal.

Additional information

GOR006616921
9780007518845
0007518846
Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives (Previously Published as 'Dogfight') by Fred Vogelstein
Fred Vogelstein
Used - Very Good
Paperback
HarperCollins Publishers
20141023
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Battle of the Titans