Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing by Frederick Newell
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Loyalty.com
Summary
In this work, Newell outlines what the latest technology shift means for marketers in every field, and how businesses can create and implement the best CRM strategies. It provides customer analysis and relationship building techniques and new tools of the Internet.
Loyalty.com Summary
Additional information
GOR003906959
9780071357753
0071357750
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing by Frederick Newell
Used - Very Good
Hardback
McGraw-Hill Education - Europe
20000301
288
N/A
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