From plasma screens to smartphones, moving images are everywhere. How do films adapt to this new situation? And how has the experience of the spectator changed? Facing one of the decisive transformations in the history of Western aesthetics, In Plain Light investigates film in the age of personalized media and explores the metamorphosis of a spectator increasingly free but also increasingly loath to be truly moved by the images flashing around us. Moving freely from the philosophy of mind to film theory, from architectural practice to ethics, from Leon Battista Alberti to Orson Welles, Gabriele Pedulla examines the revolution of the moving image that is remodeling the entire system of the arts and creativity in all its manifestations.