Worktowners at Blackpool: Mass-Observation and Popular Leisure in the 1930s by Gary Cross
Previous publications include Worktime and Industrialisation; An International History (1988), A Quest for Time: The Reduction of Work in Britain and France, 1840-1940 (1989), A Social History of Leisure Since 1600 (1990)
Should get wide media coverage - reviews, features, etc
Mass-Observation archives contain the findings of over 60 researchers from the 1930s