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Newsmagazines, public policy, and the Black agenda / Jack L. Daniel and Anita Allen -- The Cosby show and American racial discourse / John D.H. Downing Some theoretical notions and preliminary research concerning derogatory ethn labels / Jeff Greenberg, S.L. Kirkland, and Tom Pyszczynski -- Minorities an social control in the newsroom / Sherrie Mazingo -- The British new right's enemy within / Gill Seidel -- Discriminatory discourse on Afro-American speech / Geneva Smitherman-Donaldson -- From rights to needs / Mark Syke -- Storytelling and classroom discrimination / Orlando L. Taylor and Maryon Matsuda -- How they hit the headlines / Teun A. Van Dijk.