'... a stimulating and thought-provoking read, especially for an industry insider.' John McCormack, Vice-President European Aftermarket, Federal-Mogul
'A timely and important book. The authors have produced both a powerful diagnosis and an imaginative blueprint for reform. The industry and everyone who depends on it would do well to take notice.' Sir Geoffrey Owen, Senior Fellow at the Institute of Management at the London School of Economics and former editor of the Financial Times
'Wormald and Maxton provide an iconoclastic analysis of the industry that is provocative, timely, and well-researched. The warnings they give to the leaders of this industry and the politicians seeking to regulate it need to be taken seriously.' Lee Branstetter, Associate Professor of Business, Columbia Business School, New York
'The authors have set out to persuade the industry that it needs to change its structure and stop making so many models. They raise important questions for motor executives and offer a mass of evidence in support of their case.' Financial Times
"The automobile industry is so large and so important that it impacts global politics as well as the global economy. Wormald and Maxton provide an iconoclastic analysis of this industry that is provocative, timely, and well-researched. The warnings they give to the leaders of this industry and the politicians seeking to regulate it need to be taken seriously." Lee Branstetter, Daniel Stanton Associate Profesor of Business, Columbia Business School
"...poses some fundamental questions about the continuing validity of the economic model that drives the automobile industry. No vehicle manufacturer can afford to ignore the issues that Wormald and Maxton identify." Anthony Millington, Director General, European Automobile Manufacturers Association, Tokyo Office
"...a powerful diagnosis and an imaginative blueprint for reform. The industry and everyone who depends on it would do well to take notice." Professor Geoffrey Owen, London School of Economics
"A must read for everyone associated or interested in the auto industry, with important lessons for all auto companies, especially in the emerging markets with aspirations of becoming regional or global players." Ratan Tata, Chairman, Tata Sons
"...valuable reading for anyone either engaged in or observing this huge industry. Let us hope that this book will be a catalyst to develop new ideas to move toward a new model for an exciting and more productive new direction." Richard Best, GKN Driveline
"...provocative, timely, and well-researched. The warnings they give to the leaders of this industry and the politicians seeking to regulate it need to be taken seriously." Lee Branstetter, Daniel Stanton Associate Profesor of Business, Columbia Business School
"I found the book a stimulating and thought-provoking read, even for (especially for) an industry insider. It is most unusual for the generally unappreciated downstream end of the automotive business to be even considered within an analysis of the industry, let alone be recognized as the real driver of industry profitability. The aftermarket, in particular, remains a sprawling, fragmented industry, primitive by the standards of modern retailing. The authors suggest some of the opportunities that could be realised from the rationalisation of this sector." John McCormack, Vice-President European Aftermarket, Federal-Mogul
