Preface. Introduction: Preparing and Presenting Effective Case Analyses. 1. Harley--Davidson, Inc. (Sexton Adams and Adelaide Griffin). 2. The Swatch in 1993 (Arieh A. Ullman). 3. Hoechst--Roussel Pharmaceuticals, Inc.: RU 486 (Jan Willem Boi and David Rosenthal). 4. The Rise and Fall of Yugo America, Inc. (Carolyn Silliman and Jeffrey S. Harrison). 5. GM Allison Japan Ltd (Richard T. Dailey). 6. Kenhar Products, Inc. (Kenneth F. Harling). 7. Calox machinery Corporation (Lester A. Neidell). 8. American Airlines International Strategy (Steve Bogner and Lester A. Neidell). 9. Korean Air: Challenges and Opportunities in the Growth (Chung Young--Chul). 10. The Metamorphosis of Whirlpool Corporation (Arieh A. Ullman). 11. Cosmetic and Activism: Anita Roddick and The Body Shop (David W. Grigsby, Alison M. Flynn, and Tanya Craig). 12. IKEA (Canada) Ltd (Paul W. Beamish and Peter Killing). 13. Toys 'R' Us, 1993 (Caron H. St John). 14. Wal--Mart, 1992 (Walter E. Greene). 15. Cadbury Schweppes plc (Franz Lohrke, James Combs, and Gary J. Castrogiovanni). 16. Kentucky Fried Chicken in China (Allen J. Morrison and Paul Beamish). 17. Labatt Breweries of Europe (with industry note: Italy and Its Beer Industry) (Arthur Sharplin). 18. Dibrell Brothers, Inc. (David W. Grigsby and Lester A. Hudson). 19. Liz Claiborne, Inc., 1994 (David W. Grisby, Linda O. Smith and Jane Crews). 20. Nike, Inc. (David W. Grisby, Susan Gaertner, and Karen Roach). 21. Lee Jing Textile Company Ltd (Sue Greenfield and Shun--Ching Horng). 22. Amtrak: Is This Any way to Run a Railroad (David W. Grigsby, Steven Horshbarger, and Jeffrey West). 23. UNICRESA and the Credit Card Industry in Portugal (David W. Grigsby and Vitor F. C. Goncalves). 24. Transvit of Novgorod, Russia (Joseph Wolfe). Index
